Backed by fitness equipment experience since 2011
Cut the middleman.
Not the quality.
An Australian fitness equipment retailer backed by owners with industry experience dating back to 2011, bringing gym equipment direct from the factory to your door. Pro-grade gear, fair prices, no showroom tax.
Shop the rangeOur story
Experience since 2011, one family, a lot of barbells.
Our owners have been in the fitness equipment business since 2011, with a simple idea: deal straight with the factories, import quality gym gear in volume, and sell it to Australians without the layers of markup that make it cost a fortune. RooFitness carries that experience forward: still family-run, still dealing direct, and still obsessed with getting you more gear for your money.
What you get
Direct from the factory
We deal straight with the manufacturers and import in volume, so you pay for the gear, not for the distributor and retailer markups stacked on top.
Experience since 2011, family-run
Our owners have been outfitting Australian gyms and garages since 2011. The same family stands behind every order, with real support Monday to Friday.
Built to take a beating
We choose gear that holds up to real training, and back every order with a 6-month warranty on top of your full rights under Australian Consumer Law.
Factory to your floor.
Nothing in between.
That is how the price stays fair.
How we keep it fair
No middleman. That is the whole trick.
Most gym gear passes through an importer, a distributor and a retailer before it reaches you, and each one takes a cut. We do those jobs ourselves and deal straight with the factory, so the saving lands with you instead of disappearing into the supply chain. Premium gear, fair price, no nonsense.
About RooFitness
RooFitness is an Australian fitness equipment retailer backed by owners with industry experience dating back to 2011. We supply equipment for home gyms, personal training studios and commercial fitness spaces.
Our owners also own Fitness and Sport at fitnessandsport.com.au and iWorkout at www.iworkout.com.au. These are related businesses under common ownership, with their own legal operating entities.
RooFitness is operated by JOINFIT PRO PTY LTD (ABN 34 680 385 371). Purchases made through roofitness.com.au are supplied by JOINFIT PRO PTY LTD.
For enquiries about RooFitness orders, deliveries, returns or warranties, please contact RooFitness directly.
Local pickup is available by appointment.
Build your gym
Go build your gym.
Shop the range, or grab a gym-in-a-box bundle and save.