Family-run · 20+ years
Cut the middleman.
Not the quality.
A family-run Australian business that has spent over 20 years bringing gym equipment direct from the factory to your door. Pro-grade gear, fair prices, no showroom tax.
Shop the rangeOur story
Two decades, one family, a lot of barbells.
We started more than 20 years ago with a simple idea: deal straight with the factories, import quality gym gear in volume, and sell it to Australians without the layers of markup that make it cost a fortune. Two decades later we are still family-run, still dealing direct, and still obsessed with getting you more gear for your money.
What you get
Direct from the factory
We deal straight with the manufacturers and import in volume, so you pay for the gear, not for the distributor and retailer markups stacked on top.
20 years, family-run
Two decades outfitting Australian gyms and garages. The same family standing behind every order, with real support Monday to Friday.
Built to take a beating
We choose gear that holds up to real training, and back every order with a 6-month warranty on top of your full rights under Australian Consumer Law.
Factory to your floor.
Nothing in between.
That is how the price stays fair.
How we keep it fair
No middleman. That is the whole trick.
Most gym gear passes through an importer, a distributor and a retailer before it reaches you, and each one takes a cut. We do those jobs ourselves and deal straight with the factory, so the saving lands with you instead of disappearing into the supply chain. Premium gear, fair price, no nonsense.
Real people, real warehouse
RooFitness is a family-owned Australian business. We pick up the phone, pack the orders, and stand behind everything we sell.
Build your gym
Go build your gym.
Shop the range, or grab a gym-in-a-box bundle and save.